How do you measure customer service in logistics?


A toy forklift, semi truck, a shopping cart holding the world, a toy plane, and small packages.

So, you're in the logistics game, and you know that keeping your customers happy is an absolute must. But how do you figure out if you're actually succeeding at customer service?

Well, it's all about measuring it. Let's break down some ways you can do just that.

Delivery Punctuality

First things first... you need to make sure you're delivering the goods on time. How often are your deliveries hitting their mark? Are you consistently tardy?

Keeping track of on-time deliveries is a surefire way to gauge how reliable your logistics operation is.

No "Oopsies", Please!

Accuracy counts, especially when it comes to orders. Are you getting orders right every time?

Measure the percentage of error-free orders, from the right items to the right quantities in the right packaging. Precision matters - never forget it.

What Do the Customers Say About You?

Here's a straightforward one: ask your customers!

Conduct surveys to get their feedback on their logistics experience. Find out what they think about delivery times, communication, and overall satisfaction. Their responses will give you a direct line to your customers' thoughts.

Speedy Responses and Fixes

When customers have questions or run into problems, how quickly does your team respond?

Measure the time it takes to acknowledge an issue and how long it takes to sort it out. Speedy responses and resolutions show you're on the ball.

The Return Game

If returns are part of your ball game, they can be a headache for everyone involved.

Keep an eye on return rates and Return Merchandise Authorization (RMA) numbers. This helps you spot any trends and work on fixes to keep customers happy.

Are They Fans?

Ever heard of Net Promoter Score - otherwise known as NPS? It's a neat way to see how loyal your customers are and whether they'd recommend your logistics services to others. A high NPS means you're doing something right.

What Does It Cost You?

Take a look at the cost of serving your customers - including shipping, returns, and customer support expenses. A lower cost-to-serve means you're running a tight ship.

Keep That Inventory Moving

How quickly does your inventory move through the supply chain? A high inventory turnover rate means you're not sitting on stock for too long, which is a good thing for efficiency and meeting customer demand.

Spot the Trends

Track customer complaints and how you resolve them. Are there recurring issues? Identify them and work on preventing them from happening again.

Measuring customer service in logistics doesn't have to be a drag; it's all about making sure you're keeping your customers happy and your operations running smoothly.

By using these friendly measurements, you can keep improving your logistics game, build strong customer relationships, and stay competitive in today's demanding market.

So, go ahead, measure away, and keep those customer smiles coming.

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