Marketing is all about getting the word out. From traditional methods of marketing like billboards and commercials, there are also newer avenues available to pursue such as social media and podcasting.
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President Biden has signed legislation that could lead to a nationwide TikTok ban, sparking concern among the platform's vast community.
President Joe Biden recently signed a $95 billion national security package that includes a provision potentially banning TikTok, but with a critical timeline extension.
Diana Wiebe, like many of us, found herself deep in the world of social media during the pandemic, getting swayed by influencers on Instagram and TikTok to buy all sorts of products, especially skincare.
Airbus's CFO, Thomas Toepfer, in a chat with CNBC, expressed concern about the troubles hitting their U.S. competitor, Boeing, and how it's bad for the whole aviation industry.
The U.S. recreational vehicle scene is typically dominated by massive, boxy models hailing from Elkhart, Indiana.
Thousands of TikTok users are rallying to prevent a potential ban on the app, which faces pressure from legislation forcing its parent company, ByteDance, to divest or risk being removed from U.S. app stores.
Former President Donald Trump expressed concerns about the proposed ban on Chinese-owned social media app TikTok in the United States during an interview on CNBC's "Squawk Box" on Monday.
Jack Latham embarked on a unique mission to capture the inner workings of "click farms" in Vietnam, where businesses artificially inflate online engagement to manipulate algorithms and perceptions.
Burger King cleverly responded to Wendy’s plan for “dynamic pricing” with a twist. Wendy’s initially announced a strategy similar to Uber's surge pricing, raising prices based on demand.
Macy’s announced plans to shutter 150 stores over three years and 50 by the end of 2024 following a fourth-quarter loss and declining sales.
The US Supreme Court is tackling two crucial cases that could reshape social media's landscape.
Walmart has announced its acquisition of TV maker Vizio for $2.3 billion in cash, aiming to bolster its profitable advertising business.
In January, Boeing saw a decline in aircraft orders and deliveries following a midflight incident involving a fuselage panel on one of its 737 Max 9s.
FreightWaves, known for providing global intelligence to the supply chain industry, is making a strategic shift by divesting its media business to concentrate solely on its high-frequency global intelligence data service, SONAR.
In the ever-evolving landscape of marketing, defining branded content has been a challenge, primarily due to the industry's constant changes.
Elon Musk is not too thrilled about a recent report that indirectly hinted at one of his beloved robots being involved in an incident at Tesla's Austin, Texas factory two years back
Social media platform X, formerly known as Twitter, experienced a global outage affecting over 77,000 U.S. users at its peak.
Tesla addressed a 2-million-vehicle Autopilot "recall" by releasing software version 2023.44.30 as a free over-the-air update to affected vehicles, enhancing safety alerts.
A federal judge in Montana has temporarily blocked a state law that would have banned TikTok starting on January 1, 2024.
Small businesses can experience a sudden surge in demand when they go viral on social media platforms like TikTok.
In the court of public opinion, crisis communication plays a vital role in public relations, with reputation protection being paramount due to its potential financial implications.
The plastic bottle problem is a global concern, with 1 million plastic bottles being purchased every minute.
The logistics industry is undergoing significant transformations in the digital age.
TikTok is reportedly working with third-party logistics (3PL) fulfillment service providers to build its own logistics network.
Bud Light aims to reverse it’s declining sales by launching a new marketing campaign designed to overcome adversity.
Bud Light, produced by Anheuser-Busch, is the latest company caught in America's ongoing culture wars.
During the Economist Impact's 3rd annual "Sustainability Week US" in Washington, D.C., Terrence Keeley and Witold J. Henisz engaged in a debate over the relevance and accuracy of environmental, social, and corporate governance (ESG) reporting.
Microsoft faces challenges in achieving its climate targets due to the increasing emissions of its suppliers, as revealed in a review of emissions inventories from its top 100 suppliers.
The trucking industry is facing a recruitment and retention challenge, particularly among younger generations.
TikTok has filed a lawsuit challenging a new federal law that could force its Chinese parent company, ByteDance, to sell the app or face a ban in the U.S.