Coke & Pepsi are Tackling the Plastic Bottle Problem

Marketing ApproachHigh Tech / High Touch
Written By Jennifer Joslyn

🥤 Coke & Pepsi are Tackling the Plastic Bottle Problem.

The plastic bottle problem is a global concern, with 1 million plastic bottles being purchased every minute. Recycling rates of PET bottles remain low, leading to environmental and health issues, such as the Great Pacific Garbage Patch. Both Coca-Cola and PepsiCo claim to address the PET problem through recycling initiatives, but PepsiCo's specific targets and experimentation with bioPET bottles may give it an edge over Coca-Cola's broader goals. While banning plastic entirely is not feasible, a comprehensive approach involving legislation, consumer behavior, and industry initiatives is necessary. The solution requires a value chain approach, involving all stakeholders.

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Jennifer Joslyn
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