Virality Can Dive Small Businesses to Success

Marketing ApproachHigh Tech / High Touch
Written By Jennifer Joslyn

🍭 Virality Can Dive Small Businesses to Success.

Small businesses can experience a sudden surge in demand when they go viral on social media platforms like TikTok. For example, the Lexington Candy Shop in New York City saw a significant increase in customers after a TikToker's video went viral, leading to long lines and increased sales. Other businesses, like Fatima's Grill in California and Aunt Bill's in Texas, also experienced overwhelming demand due to viral videos, prompting them to adapt their operations and expand. While these sudden bursts of fame can be challenging to handle, savvy business owners can turn them into lasting success with careful planning and adjustments to meet the increased demand.

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Jennifer Joslyn
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