Companies that go viral online are struggling with inflated demand
Brands such as Stanley insulated water tumblers and Charlotte Tilbury lipstick are scrambling to meet inflated demand as their products go viral on social media platforms, such as TikTok.
When a product goes viral, it means that it has become extremely popular and is being shared or talked about by a large number of people, often through social media or online platforms. A product that goes viral can be a physical product, such as a toy or gadget, or it can be a digital product, such as a video or piece of software. When a product goes viral, it can spread very quickly and can reach a large audience in a short period of time. This can be beneficial for the company or individual that created the product, as it can lead to increased sales and exposure. However, it can also be challenging to predict what will go viral and when, as it is often driven by the public's unpredictable interests and preferences.
TikTok has filed a lawsuit challenging a new federal law that could force its Chinese parent company, ByteDance, to sell the app or face a ban in the U.S.