Trucking companies should consider using TikTok to recruit
Photo by Solen Feyissa on Unsplash
The extremely popular app with over one billion users has more than teenagers doing silly dances. TikTok features content for individuals with a wide net of interests, including trucking.
The app can be a very useful tool for educating people about professional truck driving and how to safely interact with semi-trucks on the road. It also offers a window into the life of a truck driver - a profession once plagued with stereotypes that now has the opportunity for more nuance.