Pride support for companies is proving difficult

DiversityHot SpotsMarketing ApproachCompany CultureHigh Tech / High Touch
Written By Jennifer Joslyn

🏳️‍🌈 Pride support for companies is proving difficult.

The significant buying power of the LGBTQ+ community, estimated to be over 17 million people in the U.S. with more than $1 trillion in spending power, makes it difficult for companies to ignore. However, negative social media posts attacking companies for being "woke" and accusing them of sexualizing or grooming children have increased, with calls for Pride-related boycotts surging. This backlash is linked to the ongoing debate over transgender rights, and some companies are becoming cautious about engaging in political issues.

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Jennifer Joslyn
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