Attracting and Retaining New Talent in Trucking

ShortagesHot SpotsMarketing ApproachHigh Tech / High Touch
Written By Jennifer Joslyn

The trucking industry is facing a recruitment and retention challenge, particularly among younger generations. To address this, trucking companies are encouraged to showcase their trucks and technology at truck shows, participate in driving competitions, and utilize their drivers as ambassadors to promote the benefits and opportunities in the industry. Additionally, reaching out to schools and highlighting the diverse career paths available, from safety to environmentalism, can help attract individuals who may not have considered trucking as a viable profession.

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