Porsche's EV Sales Target at Risk Due to Supply Chain Challenges

Electric VehiclesSalesMoney MattersHigh Tech / High Touch
Written By Jennifer Joslyn

🚗 Porsche's EV Sales Target at Risk Due to Supply Chain Challenges.

Porsche AG is facing supply chain challenges that are impacting battery-electric vehicle (BEV) production, particularly due to difficulties in securing special parts like high-voltage heaters. This may affect its ability to achieve its target of BEVs accounting for around 12-14% of total sales. Despite these challenges, the company remains optimistic about luxury demand and is keeping its BEV sales target intact. Porsche reported a 10.7% rise in operating profit for the first half of the year, but the recovery in the Chinese market is not progressing as expected, and there are concerns about a slowdown in the German market. However, the luxury market is seen as more resilient compared to the mass market.

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Jennifer Joslyn
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