Keen Footwear: Embracing Control in the Supply Chain for Success
👟 Keen Footwear: Embracing Control in the Supply Chain for Success.
Keen Footwear stands out by owning around 40% of its production, including factories in Portland, Oregon, Thailand, and the Dominican Republic. This ownership approach not only aligns with the company's values but also helps achieve supply chain visibility and supports its focus on product quality, durability, environmental goals, and sustainability. By controlling the controllable, Keen has navigated through supply chain disruptions and maintained operations during challenging times. During the pandemic, Keen's owned facilities remained operational, even producing masks for its workers. The company's tight control over its supply chain allowed for flexibility and agility, enabling it to weather the storm and quickly adapt production to changing circumstances. Keen's ownership provides a strong layer of resilience, as highlighted by John Evons, the brand's president.
The rise of fast-fashion e-commerce giants like Shein and Temu is shaking up the global air cargo sector, according to industry insiders.