Holiday Shoppers Expected to Boost Spending

SalesMoney Matters
Written By Jennifer Joslyn

Holiday shoppers are expected to increase their spending this year, but their focus on value and deals is likely to limit growth to pre-pandemic levels, says the National Retail Federation (NRF). The NRF forecasts a 3% to 4% year-over-year increase in holiday sales for November and December, totaling between $957.3 billion and $966.6 billion, excluding spending at automobile dealers, gasoline stations, and restaurants. While this growth is a positive sign, it falls below the spikes seen during the pandemic, and elevated prices and economic uncertainties may temper consumer behavior during the holiday season.

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Jennifer Joslyn
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