Amazon Slashes Fees to Compete with Shein in Fast-Fashion Market

Network AssociationBehind the WheelSalesMoney Matters
Written By Jennifer Joslyn

Amazon is feeling the pressure from fast-fashion app Shein and has decided to cut referral fees for cheap clothing items in an effort to compete. While Shein is much smaller than Amazon, it specializes in clothing, which has prompted the e-commerce giant to adjust its pricing structure. This move is seen as Amazon's response to Shein's growing influence in the fashion industry, but it remains to be seen whether it will be enough to counter Shein's appeal to fashion-conscious consumers.

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Jennifer Joslyn
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