Fast fashion e-tailer Shein wants to eliminate ¼ of emissions within the decade

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Written By Jennifer Joslyn

Shein, the fast fashion giant that has taken the younger generations by storm, is looking to switch up their image. Known for selling clothing items online for a low price tag, the retailer has faced wave after wave of criticism for its carbon footprint - a whopping estimated 6.3 million tons of carbon dioxide emissions just in 2021 alone.

Adam Winston, global head of ESG at Shein, announced the company’s plans of reducing its carbon footprint by 25% by the year 2030 - a monumental goal. Their goals have been outlined to also include working with their suppliers to modify sustainability practices in their companies, as well.

There has been an industry-wide push to reduce emissions over the past several years. Shein competitor H&M announced a similar goal of reaching 100% recycled or sustainable materials by 2030.

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Jennifer Joslyn
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