Amid a cost-of-living crisis, there is a need to re-evaluate convenience food options

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🍔 Amid a cost-of-living crisis, there is a need to re-evaluate convenience food options.

As consumers face the impact of rising prices and a cost-of-living crisis, there is a growing need to re-evaluate convenience food options. FMCG Gurus research indicates that global consumers are adopting recessionary-style spending habits, with concerns over rising living costs leading them to make cutbacks in various areas, including food shopping. Consumers believe that food and beverage prices have increased, particularly for everyday items, which restricts their spending in other areas. Consequently, consumers are more likely to shop around for better deals and exhibit reduced brand loyalty, especially in the soft drinks and frozen food sectors.

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