The Shift towards Commercial Innovation in Supply Chains
Pierfrancesco Manenti, Gartner vice president analyst, highlights the concept of "commercial innovation" in supply chain management, referring to the efficiencies that can be achieved for both providers and customers. In today's changing landscape, high-performance supply chains that prioritize customer satisfaction and growth are seen as crucial, as they align with the C-suite's focus on business expansion. The key to achieving commercial innovation lies in understanding the customer experience and making timely, informed decisions based on real-time data.
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In a recent column in Supply Chain Management Review, a story surfaced about how a LAN transformer led to thousands of Audi, Bentley, and Porsche vehicles being stuck at U.S. ports, potentially breaching the U.S. Uyghur Forced Labor Prevention Act.